The "Chat-First" Economy
In Cambodia, e-commerce doesn't look like Amazon. It looks like a messy, human, 24/7 group chat.
of Sales happen in DMs
Not websites. Not apps. Direct Messages are the checkout counter of South East Asia.
The Inbox Trap
- 5-Minute Expiry
Reply late? You lost the sale. Speed is the only currency.
- Language Chaos
"Chng ban", "Tlai man", mixed subscripts—standard AI fails here.
"Success becomes the bottleneck."
Every Seller Has a Story.
Most End in Burnout.
We didn't build Tobsar for "users". We built it for these five specific people.
Sreynea
"Finishes her TikTok live at 11:30 PM. Her adrenaline is fading, but her inbox is exploding."
The Struggle: She falls asleep with her phone in hand, waking up to 200 missed sales because she couldn't reply to 'How much?' fast enough.
Rithy
"Customers don't just buy; they interrogate. 'Does this support 5G? What about the battery?'"
The Struggle: He's trapped in a loop of copy-pasting specs. If he hires staff, they get the technical details wrong and cause returns.
Kanika
"She built a premium brand on trust. But as volume grew, she had to hire support staff."
Now she watches in horror as her staff sends rude, short replies to VIP clients. Her brand voice is dying in the DMs.
Veasna
"Limited drop. 100 pairs. 1,000 customers messaging in a 10-minute window."
It's a race. Manual typing is too slow. By the time he replies 'Yes, size 10 available', another buyer has already ghosted him.
Sophea
"Deals with bulk orders via Telegram. 'Send me 50 units'. 'Where is my invoice?'"
She spends her weekends digging through 3 months of chat history just to find one payment slip. Her accounting is a mess.
Your Always-On Sales Super-Agent
A purpose-built engine that combines native language fluency with your real-time inventory.
Tobsar Assistant
Active Now
Bong, shirt nis mean Color Red size M ot?
10:42 AM
Yes bong! We have Red / Size M in stock.
Price is $12.50. Would you like to order now? 🛍️
10:42 AM
Fluent in "Khmernglish"
Most AI breaks when you mix languages. Tobsar thrives on it. We trained our model on millions of local chat logs to understand context, slang, and intent instantly.
Native Context
Understands "Ot te" (No), "Chng ban" (Want to have), and complex mixed-script queries.
Real-Time Inventory
Never say "Let me check." Tobsar knows your stock levels instantly and prevents overselling.
The "One-Click" Checkout Flow
We replaced the 10-step manual dance with a 3-step automated flow.
Jah bong! We have Size M in stock.
Please confirm details above! 👇
Built for Trust & Speed
Enterprise-grade reliability meets consumer-grade simplicity. TobSar gives you control without the complexity.
You keep the steering wheel.
AI shouldn't go rogue. Our "Confidence Toggle" lets you set the threshold for automation. High confidence? Auto-send. Low confidence? Draft and wait for you.
Live Demo: Confidence Card
Inventory that updates instantly.
Never oversell again. Tobsar syncs with your warehouse in real-time, displaying stock status directly in the chat interface for your agents.
Live Demo: Status Indicators
How Tobsar Automates Sales
From the moment a customer says "Hello" to the final payment confirmation, Tobsar handles the complexity instantly.
Customer Asks
Interactions start via Facebook, Telegram, or TikTok DM.
AI Analysis
Tobsar decodes intent & detects language (Khmer/English).
Stock Check
Instant query of your real-time inventory database.
Smart Reply
Generates a natural, accurate response in seconds.
Sale Closed
Sends a payment link & confirms the order automatically.
Impact You Can Measure
Real business results, derived from over 1M+ processed messages.
of total volume handled without human intervention.
Response time (vs. 15min industry average).
Increase in checkout completion from inquiry.
What's Next
Voice-to-Text Parsing
Handling the popular Khmer habit of sending voice messages. Essential for older demographic accessibility.
Visual Search
Customer sends a photo of a dress; Tobsar finds the closest match in inventory using Computer Vision.